Recommended Marketing Strategies for Affiliates
Your eCommerce marketing strategies should focus on capturing people looking for products and actively using several outbound strategies to get people to want to find you. Virtually all eCommerce businesses can and should use these low-cost marketing strategies. We consider these tactics to be the building blocks of an eCommerce marketing strategy because even one single action (like updating keywords or just one blog post) can yield a return for years to come. Use suggested below promotion strategies to replicate (or even beat) our own success.
This is an essential part of marketing and you want to make sure that both your site and all of your individual product pages are fully optimized for the exact keywords your audience is searching for. Ranking organically on the search engine result pages (SERP) requires you to have a sound SEO strategy. Recommended SEO tools: SEMrush, Moz Keyword Explorer, Site Explorer by Ahrefs, Yoast, and Rank Math.
Content marketing for eCommerce websites goes beyond its conventional meaning and includes the product, category, and cart pages. Copywriting is an essential component of eCommerce marketing as it contributes to effectively driving conversions. Always use high-quality images, demo videos, accurate titles and product descriptions. Create blog content around your niche that is valuable and informative to your prospects and customers. Recommended content marketing tools: Feedly, Buzzsumo, Google Trends, Grammarly, and Uberflip.
Email marketing is a highly effective digital marketing strategy for sending emails to prospects and customers. Effective marketing emails convert prospects into customers and turn one-time buyers into loyal, raving fans. You can significantly amp up your conversion rates if you use email marketing wisely. You can boost your list-building efforts through smart marketing tactics. Recommended email marketing tools: Mailchimp, ConvertKit, ActiveCampaign, and GetResponse.
eCommerce is one of the industries that benefit tremendously from social media. The reason is the user intent while scrolling social media, plus the product ads are not always perceived as an intrusion. Social media is ideal for eCommerce also because it is a visual medium and thus makes it is easy to persuade people through images and videos. Apart from the generous use of social ads to reach your target audience, the rise of social commerce such as Instagram Shopping is going to facilitate your eCommerce marketing efforts in the future. Recommended social media tools: HootSuite, Sprout Social, AdEspresso, and Buffer.
Once you have peaked your reach through organic ways, your eCommerce store revenue becomes a function of the money you spend on ads. That’s why almost every successful online store invests heavily in paid ads (search ads, social media ads, native ads, etc.) that target each stage of the buyer’s journey. Here is how you can begin with your paid advertising efforts: invest in search ads and Google Shopping ads to target the awareness stage, target people who visited your site but didn’t complete the purchase through remarketing ads, expand your target audience through lookalike audience ads.
People are influenced by people they trust. Users would rather trust a celebrity or an expert in their niche than a brand, that’s why eCommerce stores are now investing in influencer marketing. In influencer marketing, you collaborate with celebrities or users with a significant fan following to act as brand ambassadors. You provide them with the content guidelines as the aim is not to sound too pushy about your products. Once they share the content on their social media accounts, you evaluate the performance. Recommended influencer marketing tools: Followerwonk, Kred, and HypeAuditor.
The conversion rate is perhaps the most important metric for any eCommerce store. It is the number of visitors converted per hundred visitors. Here are four ways that can improve the conversion rate of eCommerce stores: Recommendation Engine (personalizes the shopping experience by suggesting products to visitors based on their purchase and website browsing history), Cart Abandonment (application or plugin sends reminder emails to shoppers who left the website without completing the purchase), Lead Generation (these tools help you guide shoppers through the conversion funnel via exit intent pop-ups, opt-in forms, and social proof notifications). Recommended CRO tools: Sumo, OptinMonster, and TrustPulse.
